A recent tweet (via @chuckgose) has been continually rolling around in my head… As many of you know, I work for a large publication and catalog print company, EP Graphics, situated nicely in the Midwest state of Indiana. We print mostly large volume magazines and catalogs, but also have quality digital print capabilities to complement our clients needs.

This tweet/article comes from CreativeCloud out of the UK and has really got me thinking about some issues that we at EP Graphics have been discussing and planning around for some time now. In this article, they give a good graphical representation of the “Proof That Social Media is Killing Print Magazines”…

I wanted to put these statistics out there to show the reality of the social media vs. print trend, but not to just scare those of us in the print and publication industry. I believe that this is an opportunity for companies like EP Graphics to provide even more quality services to their clients. We are continually coming up with new ideas and solutions to help promote and distribute our publisher clients’ content. This may come in the form of ezings, in which we help our magazine clients publish their printed magazines online for distribution and selling; or even new ways to promote existing content through social media and personalized contact.

Whatever the solution, EP Graphics is committed to finding new ways to help our clients move their content into the mainstream, even if that means its not just through printing it.

Let me know your thoughts on these statistics and how you think companies could better support their clients when it comes to printed collateral.

More ideas and thoughts on this subject will come in future posts.