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As mentioned in a previous post on "The Future of Print Magazines" I wanted to mention the benefits of printed magazines... I recently came across this video about... Twenty Tweetable Truths About Magazines

There are many different approaches to how and when a company should redevelop their logo. My general rule and belief is to keep a recognizable logo that has been used with the public in a recognizable fashion, the same, or at least similar in look and style. If your company has a logo that really does not tell your story of the services and products you offer or you simply don't have a defined look used traditionally in the past, ...

I recently came across an article discussing the reality of companies spending tremendous amounts of resources on personal communication and custom marketing/branding campaigns. I believe this is very important in establishing good relationships with current clients and possible prospects. I believe we should also keep in mind not to take "custom marketing" too far that it just becomes another form of mass marketing to a large audience. This ironically becomes non-personal in irrelevant to your audience. Its sort ...

Castleview Baptist Church has recently been focusing the culture and direction of our congregation... Our passion to glorify God by developing gospel-centered disciples and proclaiming the gospel of Christ to the world. This document was designed to communicate that message and create an excitement among the @CastleviewIndy family! Download a PDF version to see the details of this document...

This year at EP Graphics, we have been working hard to develop our brand and establish consistency both in design and message.  We have worked hard from web development and social media implementation to new collateral material and brand messaging development.  It has been an exciting time at EP Graphics! Our ultimate goal though is to bring our clients useful information and understanding to our industry.  We don't want to simply be your vendor for all things print (which is our ...

I recent came in contact with an on going pet peeve of mine when it comes to clients' views of Graphic Designers and the work/talent or there lack of it takes to be creative.  I want to first establish that I am in no way unhappy with the industry or my clients, just desiring to educate individuals on what is involved in designing those pretty logos, brochures, publications, etc. I am actually facing the harsh reality that, I have some improvements ...

A recent tweet (via @chuckgose) has been continually rolling around in my head... As many of you know, I work for a large publication and catalog print company, EP Graphics, situated nicely in the Midwest state of Indiana. We print mostly large volume magazines and catalogs, but also have quality digital print capabilities to complement our clients needs. This tweet/article comes from CreativeCloud out of the UK and has really got me thinking about some issues that we at ...

Creating brand identity is very important in marketing and advertising your business.  From large corporations to small shop businesses, it is important to have a distinguishing presence in the market. When your brand identity is used effectively and consistently in all areas of collateral, electronic media and messaging, you give your audience a clear picture of why your business exists in the first place.  Inaccurate branding of your business could make it difficult ...

We know there are many uses for Twitter, Facebook and other social networking forums in personal and business applications…  It helps get our message out, but most importantly create relationships that help build long term collaborative partnerships.  I have also been very convinced and passionate about being very authentic with my use of Twitter and Facebook, which includes my desire to follow Christ and His Lordship over my life. Last fall, I mentioned an article about "Thinking Biblically About Facebook" and ...