I wanted to create an identity for my design name "Design Hornet": The Design Hornet identity needed both a strong logotype and a strong mark which could be used separately. This mark would need to be recognizable and hold its own as he would be using it separately from the type frequently. Jarrett wanted this logo and mark to be simple and clean, but still memorable and creative. He also wanted it to somehow incorporate the “hornet” concept, but without looking ...

Creating brand identity is very important in marketing and advertising your business.  From large corporations to small shop businesses, it is important to have a distinguishing presence in the market. When your brand identity is used effectively and consistently in all areas of collateral, electronic media and messaging, you give your audience a clear picture of why your business exists in the first place.  Inaccurate branding of your business could make it difficult ...

I found this statement very true in light of the consistent struggle to be unique in a ever changing market of information collaboration and social media marketing. What is the place for truly unique branding and identity in a content saturated environment? I thought, with iconic identities having a memorable, simple, adaptable shape, won’t there come a time when every supposedly “new” idea has been exhausted in some previous incarnation? Or indeed, has this time already come and gone?davidairey.com, David ...

I found this fascinating article today: Social media (especially blogs) can help in building trust between an individual and a brand. Let’s use social media to build that trust.kylelacy.com, Kyle Lacy, Social Media – Indianapolis, Sep 2009 You should read the whole article.

During my time with Main-1-Media, a local design firm, I developed several options for the "In God We Trust" Indiana license plate.  One of these design options was chosen to be represented on millions of cars across the state of Indiana...  Since the original design acceptance back in 2007, over 2 million cars now hit the roads every day with the "In God We Trust" license plate! Creating this license plate was an exciting project and one that I will cherish ...