Click below to download a PDF format of the DesignHornet creative portfolio. Thanks!

Over the years, it has been fun to work with Crossroads Bible College here in Indianapolis. They certainly strive and are committed to equipping leaders to Reach a Multiethnic Urban World for Christ! I recently helped them put together a simply flyer to communicate their new program for High School students... www.Crossroads.edu Click Here to View a PDF of the Document.

There are many different approaches to how and when a company should redevelop their logo. My general rule and belief is to keep a recognizable logo that has been used with the public in a recognizable fashion, the same, or at least similar in look and style. If your company has a logo that really does not tell your story of the services and products you offer or you simply don't have a defined look used traditionally in the past, ...

I recently came across an article discussing the reality of companies spending tremendous amounts of resources on personal communication and custom marketing/branding campaigns. I believe this is very important in establishing good relationships with current clients and possible prospects. I believe we should also keep in mind not to take "custom marketing" too far that it just becomes another form of mass marketing to a large audience. This ironically becomes non-personal in irrelevant to your audience. Its sort ...

Castleview Baptist Church has recently been focusing the culture and direction of our congregation... Our passion to glorify God by developing gospel-centered disciples and proclaiming the gospel of Christ to the world. This document was designed to communicate that message and create an excitement among the @CastleviewIndy family! Download a PDF version to see the details of this document...

This year at EP Graphics, we have been working hard to develop our brand and establish consistency both in design and message.  We have worked hard from web development and social media implementation to new collateral material and brand messaging development.  It has been an exciting time at EP Graphics! Our ultimate goal though is to bring our clients useful information and understanding to our industry.  We don't want to simply be your vendor for all things print (which is our ...

I recent came in contact with an on going pet peeve of mine when it comes to clients' views of Graphic Designers and the work/talent or there lack of it takes to be creative.  I want to first establish that I am in no way unhappy with the industry or my clients, just desiring to educate individuals on what is involved in designing those pretty logos, brochures, publications, etc. I am actually facing the harsh reality that, I have some improvements ...

A recent tweet (via @chuckgose) has been continually rolling around in my head... As many of you know, I work for a large publication and catalog print company, EP Graphics, situated nicely in the Midwest state of Indiana. We print mostly large volume magazines and catalogs, but also have quality digital print capabilities to complement our clients needs. This tweet/article comes from CreativeCloud out of the UK and has really got me thinking about some issues that we at ...

I wanted to create an identity for my design name "Design Hornet": The Design Hornet identity needed both a strong logotype and a strong mark which could be used separately. This mark would need to be recognizable and hold its own as he would be using it separately from the type frequently. Jarrett wanted this logo and mark to be simple and clean, but still memorable and creative. He also wanted it to somehow incorporate the “hornet” concept, but without looking ...

Creating brand identity is very important in marketing and advertising your business.  From large corporations to small shop businesses, it is important to have a distinguishing presence in the market. When your brand identity is used effectively and consistently in all areas of collateral, electronic media and messaging, you give your audience a clear picture of why your business exists in the first place.  Inaccurate branding of your business could make it difficult ...