I found this statement very true in light of the consistent struggle to be unique in a ever changing market of information collaboration and social media marketing. What is the place for truly unique branding and identity in a content saturated environment?
I thought, with iconic identities having a memorable, simple, adaptable shape, won’t there come a time when every supposedly “new” idea has been exhausted in some previous incarnation? Or indeed, has this time already come and gone?davidairey.com, David Dairey,
You should read the whole article.
This always haunts me when I’m designing a new logo.”Have I seen this design somewhere before?” Followed by a bunch of Google searches to put me at ease. As for now, I feel I can still whipping up original ideas, but I could see this being a problem in the future. Maybe someday there will be some sort of logo upload site that scans your designs across all the world’s trademarked designs and proves my designs are a bunch of rip offs. Till then…