I recently came across an article from Smashing Magazine that I thought was worth sharing. Here at EP Graphics, we have just redeveloped our Website and added a blogging feature. We want to be more than just another printer to our clients or prospects and actually give substantial tools and resources with regard to design, print and fulfillment.
Below is an excerpt from this article, if you would like to read more, visit… Smashing Magazine
“Corporate blogs can be a powerful communication tool that builds brand awareness and nurtures a sense of engagement. You only need to look at the vibrant community surrounding the 37Signals blog to know that corporate blogging can work.
Why are most corporate blogs failing and why do the few succeed? To answer these questions, we need to face a few harsh truths about corporate blogging.“
