I recent came in contact with an on going pet peeve of mine when it comes to clients' views of Graphic Designers and the work/talent or there lack of it takes to be creative.  I want to first establish that I am in no way unhappy with the industry or my clients, just desiring to educate individuals on what is involved in designing those pretty logos, brochures, publications, etc. I am actually facing the harsh reality that, I have some improvements ...

A recent tweet (via @chuckgose) has been continually rolling around in my head... As many of you know, I work for a large publication and catalog print company, EP Graphics, situated nicely in the Midwest state of Indiana. We print mostly large volume magazines and catalogs, but also have quality digital print capabilities to complement our clients needs. This tweet/article comes from CreativeCloud out of the UK and has really got me thinking about some issues that we at ...

In-App Sales and iTablet: The Killer Combo to Save Publishing?Posted using ShareThis

I wanted to create an identity for my design name "Design Hornet": The Design Hornet identity needed both a strong logotype and a strong mark which could be used separately. This mark would need to be recognizable and hold its own as he would be using it separately from the type frequently. Jarrett wanted this logo and mark to be simple and clean, but still memorable and creative. He also wanted it to somehow incorporate the “hornet” concept, but without looking ...

Creating brand identity is very important in marketing and advertising your business.  From large corporations to small shop businesses, it is important to have a distinguishing presence in the market. When your brand identity is used effectively and consistently in all areas of collateral, electronic media and messaging, you give your audience a clear picture of why your business exists in the first place.  Inaccurate branding of your business could make it difficult ...

We know there are many uses for Twitter, Facebook and other social networking forums in personal and business applications…  It helps get our message out, but most importantly create relationships that help build long term collaborative partnerships.  I have also been very convinced and passionate about being very authentic with my use of Twitter and Facebook, which includes my desire to follow Christ and His Lordship over my life. Last fall, I mentioned an article about "Thinking Biblically About Facebook" and ...

I found this statement very true in light of the consistent struggle to be unique in a ever changing market of information collaboration and social media marketing. What is the place for truly unique branding and identity in a content saturated environment? I thought, with iconic identities having a memorable, simple, adaptable shape, won’t there come a time when every supposedly “new” idea has been exhausted in some previous incarnation? Or indeed, has this time already come and gone?davidairey.com, David ...